Ari Nave, Ph.D - BioCultural Capital was founded by Ari Nave in 2000, creating real competitive advantage for clients by finding counter-intuitive insights.

Rooted in a deep anthropology competency, Cultural Capital leverages a unique set of practices to derive deeper, more meaningful consumer insights.

CORE TENETS

Provide a unique understanding

Leveraging a wide multi-disciplinary set of competencies, we mine the knowledge base in the behavioral sciences to see how new discoverers and theories in anthropology, sociology, psychology, game theory, human factors, economics, and elsewhere inform your business.

Tell it like it is

Great care is taken in the design and implementation of projects, all with the purpose of gathering powerful and robust data. Sometimes the findings are unexpected or counter-intuitive. Rather than water down such results, we mine them. Real profit is to be made if you know to zig when everyone else zags. Surprising results often hold the key to owning real knowledge that the market has not incorporated.  If your competition is doing the same research, they may miss the opportunity. It's not something to hide from.

See through the eyes of the uninitiated

Presbyopia is an occupational hazard of the marketer. Immersed in the brand day in and day out, owning detailed knowledge of the product, it becomes increasingly difficult to see the brand through the eyes of a typical consumer. We provide a sense of perspective, as well as the productivity of fresh eyes.

These principles enable us to find the intersection between your core essence, unmet user needs, and viable business propositions. This translates into profits, category growth, and building brands.