We believe that all brands external communications can be largely seen to be about educating, entertaining, informing.

But how they do this now is increasingly about relevance, being a part of or indeed even creating culture.

Over time this builds cultural capital.

Cultural Capital exists to showcase and champion brands creating, shaping and joining culture all with the aim of developing deeper relevance, affinity and loyalty.

And we want to find out how they do it, why they do it and who they do it for.

Join us on this journey of culture placemaking and taste making with Cultural Capital.