CASE STUDIES
Coca-Cola Champions Inclusivity & Connection in 2024 Olympics Campaign
In a strategic move to underscore unity and acceptance, Coca-Cola has launched its Summer Olympics campaign centered on the theme of hugs. This gesture, portrayed as a universal symbol of inclusion, comes at a time when global political tensions are running high.
‘It’s Magic When The World Comes Together,’ aims to celebrate the essence of human connection and inclusivity at the Paris 2024 Olympic and Paralympic Games. This global initiative underscores Coca-Cola’s iconic hug motif, aiming to demonstrate the unifying power of sport.
Louis Vuitton Unveils €7,900 PHYGITAL Varsity Jacket
In a bold move that blends traditional craftsmanship with digital innovation, Louis Vuitton has unveiled a €7,900 leather varsity jacket designed by Pharrell Williams, marking the latest addition to its Via NFT project. This Western-inspired jacket, featuring suede buckskin, iridescent snaps, and an embroidered logo, is the first ready-to-wear item from the runway to be transformed into an NFT.
Taylor Swift at V&A: AN ICONIC JOURNEY
Fresh from her continued global domination world tour and sold out shows in London, Taylor Swift has announced she will be showing some personal items as part of a completely free exhibit at the globally renowned Victoria & Albert South Kensington museum, importantly with no tickets or pre-booking required.
It would appear to be a huge coup for V&A and also a great way to reach younger audiences for the museum than ever before.
Outernet is london’s most visited attraction
Outernet, London’s newest cultural landmark, is celebrating a significant achievement as it marks its first anniversary with over six million visitors. This achievement not only solidifies Outernet as London’s most visited attraction but also places it among the top-tier attractions across the UK. With over 6.25 million visitors at its flagship space, The Now Building, Outernet offers a unique blend of immersive exhibitions and experiences, all accessible to the public free of charge.
KFC BELIEVE IN CHICKEN iS ‘THRILLER’ FOR THE AI ERA
KFC’s new campaign wants to remind you that there’s always one thing you can rely on: chicken.
In this AI era where you can’t immediately tell what’s real and what’s artificially generated, with brand trust at an all time low, deep fakes and disinformation running wild, KFC brings us a great new rallying cry for the ages.
Most Expensive Album Sold via $1 NFTs
Acquired for $4 million in 2021, the Wu-Tang Clan's exclusive album will now be made available via $1 NFTs on Base which unlock more tracks over time.
Trader Joes tote bags reselling for 8000%+
Wildly popular mini canvas tote bags from Trader Joe's in the US are being resold online for over 8200% times their retail price. Is this the new Stanley cup?
Dr Pepper topples Pepsi (Thanks to TikTok)
Dr Pepper has bubbled up to the second spot in the soda market, leaving Pepsi trailing behind. This shift in the carbonated beverage landscape marks a significant milestone for the Texas-born brand.
MESSI IS THE TOP SELLING MLS JERSEY IN 2024
In news that will likely surprise nobody, Lionel Messi now has the top selling jersey across all of MLS, with his Inter Miami colleague Luis Suarez close behind, further illustrating their star power and the pull of Inter Miami CF across America.