In a strategic move to underscore unity and acceptance, Coca-Cola has launched its Summer Olympics campaign centered on the theme of hugs. This gesture, portrayed as a universal symbol of inclusion, comes at a time when global political tensions are running high.

‘It’s Magic When The World Comes Together,’ aims to celebrate the essence of human connection and inclusivity at the Paris 2024 Olympic and Paralympic Games. This global initiative underscores Coca-Cola’s iconic hug motif, aiming to demonstrate the unifying power of sport.